This unusual text presents seven profound skills to empower our lives, our professions and our organizations. It aims to be, for our complex and ultra-fast-moving 21st century, the answer to the question: what behaviors should abound in those who take on demanding responsibilities and want to take control of their lives? This answer flees from the easy recipes of the so-called “self-help”.

It brings the rigor of the social sciences, the lucidity of the humanities, the practicality of management and the depth of ethics to the improvement of people and organizations. He combines all this knowledge and approaches with many years of professional and personal experience to produce something new, difficult but accessible: a practical and reasonable path to excellence.


Firefighter, insurance agent, accountant or athlete: it doesn’t matter what you do. There is something called professionalism that determines your life expectancy in its market, your job satisfaction, the feeling you have of contributing to the progress of the world and the pecuniary and moral valuation of what you do. It also conditions you if you happen to be an artist, at least if you eat what you produce, because in that case, and without this exhausting what that art means to you, you acquire a duty of professionalism towards those who receive your work. Here it is explained, going down to the detail of behavior and seasoned with a multitude of stories, what it means to be an excellent professional.


Virtually everything important that happens in a 21st century organization is contained in the following terms: people and business ethics; leadership and efficient management; excellence, innovation and creativity. This book addresses the essential issues that affect the day-to-day running of companies, public agencies and private institutions and associations of any kind. It is not a work only for managers and entrepreneurs and team leaders; its content affects us all, because we all, in one way or another, work and live in or relate to organizations, and so we care about what makes some organizations excel and others collapse, and what challenges they will face today and tomorrow. 


Is it possible to be just using reason alone, or are certain moral sentiments also necessary? Is heroism reserved for a few exceptional beings? Is it possible to argue for a universal and objective ethics based on inviolable human dignity? The answer to these questions lies in honor and courage, that is, in truth, duty, freedom, vital sense and principles.
Ethics for the brave offers a way out of the various moral impasses to which postmodernity has led us, in a text for all audiences that brings together philosophy, science, literature, cinema and a multitude of true stories. 


Companies are living beings and as such are governed by a life cycle that will take them from birth to death, passing through a multiplicity of intermediate stages. They grow, mature, age… And, in this long process, they face a multitude of toxic viruses that can endanger their life. External factors, such as constant changes in the market, and internal factors, such as good or bad management of your team, contaminate their health. This book is written to prevent premature death, achieve a mature youth and reduce the scope of possible infections as much as possible. The members of the huete&co platform provide vitamins and inject vaccines that can be useful to generate healthy companies and, above all, formed by teams that are able to talk if there are dysfunctionalities. In this sense, the task of ‘therapist’ falls on the management team, the only one with the ability to nurture its business with a mechanism where the strategic priorities are clear and the organizational structure, as well as its human and professional caliber, is competent. This is the only way to have sufficient capacity to prevent, diagnose and cure business pathologies that make the business eternal.